Indonesia’s automotive industry is expanding rapidly as demand for both personal and commercial transportation continues to rise. But with this growth comes a serious challenge: the circulation of counterfeit spare parts and automotive products. These not only put consumers’ safety at risk but also damage the reputation of trusted brands.
Counterfeit spare parts and products have become a major issue that directly impacts both safety and consumer trust. Fake products don’t just cause financial losses—they can also be life-threatening on the road.
1. Unsafe Spare Parts Counterfeit parts don’t go through proper standards and quality checks. Using non-spec materials can damage engines, cause vehicle malfunctions, or even accidents.
2. Fake Oils Counterfeit motor oils, and fluids often contain harmful chemicals or formulas that don’t meet factory standards. This accelerates wear and tear, reduces performance, and shortens vehicle lifespan.
3. Brand Reputation at Risk Fake products destroy the reputation of official brands and harm trusted workshops/retailers. Many consumers get fooled by packaging that looks original, but inside, the product fails to meet standards.
This is why consumers are encouraged to buy only from authorized distributors, always check product authenticity, and be cautious of prices that seem “too good to be true.” At the same time, brands must strengthen supply chain security and educate customers.
Shieldtag offers a strategic solution to protect the automotive industry from counterfeit products. By combining smart authentication systems with a loyalty control program, we help brands safeguard product integrity, strengthen market trust, and build closer relationships with end-users.
With Shieldtag’s smart authentication labels, both consumers and distributors can quickly and easily verify the authenticity of automotive products—whether it’s spare parts, lubricants, or accessories. This reduces the risk of counterfeits in the market and supports safer driving experiences.
Through our loyalty control program, automotive brands can reward loyal customers and authorized workshops. This not only builds stronger brand loyalty but also encourages the community to actively report counterfeit products.
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