Hotto

Authenticator

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2025

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Food and Beverages

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Authenticator, Brand trust

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A Quick Introduction to Hotto

Hotto is a health drink brand that offers two variants: Hotto Purto and Hotto Mame. Made from 15 types of whole grains, Hotto Purto features purple sweet potato, while Hotto Mame is enriched with edamame.

Formulated to meet daily vitamin, mineral, and fiber needs, Hotto is the perfect choice for those looking to maintain a healthy lifestyle conveniently and deliciously. Certified by BPOM and Halal-certified by MUI, Hotto ensures its products are safe and of the highest quality for consumers.

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Why Hotto Chose Shieldtag

As a popular healthy food and beverage brand, Hotto faces challenges protecting its products from counterfeiting. With growing demand, the risk of fake products in the market increases. To tackle this, Hotto has partnered with Shieldtag to implement advanced security measures.

Each Hotto package is equipped with a unique hologram and QR code, allowing consumers to verify authenticity before purchasing or consuming the product. Beyond preventing counterfeiting, Shieldtag also helps Hotto understand consumer preferences and track product distribution.

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Production, Distribution, and Availability

Hotto operates in Indonesia and is available on various e-commerce platforms and through it's official agent network. With Shieldtag’s technology, consumers can feel more confident knowing they are purchasing authentic products that have passed strict quality control. This ensures that Hotto Purto's nutritional benefits remain intact and meet the promised standards.

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How Shieldtag Solves This Challenge

Shieldtag assigns a unique digital identity to each Hotto Purto package. By scanning the QR code on the packaging, consumers can instantly verify authenticity and access information about product benefits, serving suggestions, and official agents. This technology not only protects the product from counterfeiting but also enhances transparency and consumer trust in Hotto.

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