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Uniqlo & Shieldtag: Teaming Up for a Safer, More Trustworthy Fashion Industry.

Uniqlo & Shieldtag: Teaming Up for a Safer, More Trustworthy Fashion Industry.

Anti-Counterfit & Data Analytic

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2025

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Lifewear

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Authenticator, Brand trust

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Get to Know Uniqlo

Uniqlo is one of the top global fashion brands and a part of Fast Retailing Co., with over 2,000 stores worldwide. With its "LifeWear" philosophy, Uniqlo creates clothes that aren’t just stylish but also practical, comfortable, and perfect for everyday life. Innovations like HEATTECH and AIRism show Uniqlo’s dedication to making better clothing through technology.

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Why Uniqlo Chose Shieldtag

For Uniqlo, customer trust is everything. With counterfeit products becoming a bigger issue both online and offline, Uniqlo needed a smart, reliable way to protect its products. That’s where Shieldtag comes in—not only does it prevent counterfeiting, but it also adds a fun, interactive digital experience through QR-code technology.

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Headquarters, Distribution, and Product Availability

Headquartered in Japan, Uniqlo has a distribution network spanning Asia, America, Europe, and Australia. Shieldtag technology is now implemented across various product categories, including casual wear, outerwear, and children's clothing, ensuring security and transparency throughout the supply chain.

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How Shieldtag Works

Shieldtag gives each product a unique digital identity. Just scan the QR code on the label, and you can instantly check if it’s the real deal.